Lead Product Designer

George Fonseka

I design digital products that are clear, accessible, and built to last. Currently focused on product strategy, design systems, and the craft of turning complex problems into simple experiences.

View my work

Work

Case studies

A selection of projects across product design, design systems, and UX.

The Findability of Music

2015

Restructuring Guvera's information architecture so users could find music more naturally — by genre, mood, and activity.

Information architectureCard sortingPrototyping

Enhancing the Ordering Experience

2016

Redesigning the end-to-end online ordering experience for two national pizza brands — from first impressions through to checkout.

User journey mappingUsability testingTree testing

Simplifying Reporting for Efficiency

2023

Go1's reporting suite was powerful but unusable for most customers. I redesigned it from the ground up, reducing 2000 annual support hours and addressing one of the platform's most persistent churn drivers.

Customer interviewsOpportunity solution treeConcept testing

Building Insights from Zero to One

2024

Designing Go1's analytics product from early concept testing through to a live product — shipping iteratively across a Beta and four V2 milestones.

Customer interviewsConcept testingData visualisation

Scaling a Design System

2025

Transforming Go1's design system from a compliance-driven model that designers worked around into a federated governance framework they trust and contribute to.

Design systemGovernance frameworkTeam enablement

About

Designing with intent and precision

I'm a Lead Product Designer based in Australia with over 8 years of experience shaping digital products for startups and enterprise companies. I believe great design solves real problems — quietly, without getting in the way.

My work sits at the intersection of user research, product strategy, and visual craft. I'm most energised when working on complex systems — whether that's a design system used by dozens of teams, or a user flow that needs to feel effortless for millions of people.

Outside of work, I enjoy playing frisbee with my dog and tending to my bonsai.