Product Design · Design Systems · AI Tooling

George Fonseka

I design digital products that are clear, accessible, and built to last. Currently focused on product strategy, design systems, and the craft of turning complex problems into simple experiences.

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The work

Five case studies, 2015–2025

GUVERA · 2015

The Findability of Music

Fixing a product built around content types, not the moods, activities, and genres people use to find music.

RETAIL FOOD GROUP · 2016

Enhancing the Ordering Experience

Redesigning the online ordering experience for two national pizza brands — from first impressions through to checkout.

GO1 · 2023

Simplifying Reports for Efficiency

Reporting so complex it needed a database admin — rebuilt for the L&D managers it was meant for.

GO1 · 2024

Building Insights from Zero to One

Turning learning data into something L&D managers can act on — built iteratively from concept to live product.

GO1 · 2025

Scaling a Design System

Rebuilding a design system that designers were actively ignoring — into one they now contribute to.

About

A decade in code, another in design

I'm a product designer based in Brisbane with nearly two decades of experience — the first as a software developer, the second shaping the products that developers build. That background isn't incidental. It's how I think.

I'm most at home working on complex systems: design systems that scale across teams, products that need to feel simple despite being genuinely hard, and the unglamorous work of making things consistent, accessible, and maintainable. Lately I've been building AI-powered tooling to do that faster.

Outside work, I play frisbee daily with my dog, tend to a bonsai collection that keeps quietly expanding, and make desserts with more ambition than restraint.